How do I get my discounted renewal rate?

I know that the initial cost of the program is more than the annual renewal rate. How do I get the discount on my annual renewal?

The discount for a renewal is automatically calculated when you visit the purchase page and select the product that you already own to purchase. Of course you must be signed in in order for the website to know what you currently own. So if you purchased ESPlannerPLUS for $199 a year ago (or even ten years ago), you will see the cost for ESPlannerPLUS become $70 when you go to repurchase it.

If your last purchase was ESPlannerPRO for $950, you will see your next purchase (your annual renewal) displayed as $750.